I'M NOT A BAND
I'M NOT A BAND
I am an associate Creative Director, currently working
@ The&Partnership NY.
So you not a band?
No, I'm sorry. I'm Brenda, a young but senior creative copywriter who loves to solve clients' problems with creative solutions. Sometimes, the client doesn't have a problem, but I have an idea. Then the client says no, then yes, then no, then 'that's expensive,' then 'that's cool,' and then, omg, it happens. I've been doing this for 9 years, creating, leading, and building client relationships.
And if you ask me why, I'll have to say: because I love this crazy ad world.
I speak English, Portuguese and French.
Spanish no hablo. At least not yet.
For which brands Brenda Band has branded for?
I created for Miller Lite - @DDB / Starburst - @DDB / Expedia - @Anomaly LA / Hoka - @Anomaly LA / Skol Beats - @Wmccann / Mastercard - @Wmccann / Burger King - @David / Coca-Cola - @David / C6 Bank - @TechAndSoul / Natura - @TribalWorldWide / Kimberly Clark - @VMLY&R.
Yea, advertiser, I have some awards. Don’t worry.
4 shortlist at One Show 2022 / Most Creative Play on Twitter 2022 / 1 shortlist at Cannes 2020-2021 / 1 silver at Effie Awards / 2 shortlist at Effie Awards 2021 / 1 shortlist at OneShow 2020 / Gold at CCSP 2021 / 2 Anuários at CCSP / 2 Lusófonos 2019 / Silver at El Ojo 2019/ Best Portfolio at CCSP 2020 / 1 shortlist at Lemonade Miami Scripts Award
Also, this year I judged - hate this word - the New York Festivals.
Ok, now take a look at my fav work. Bye
RUNNING OF THE BEER ADS
Miller Lite - DDB Chicago
More to come, but essentially, when Miller tells us they couldn't afford running a commercial on the Super Bowl, we suggest they run a thousand
Molson Coors brand Miller Lite is foregoing a Super Bowl commercial this year in favor of a “Running of the Beer Ads” program that tasks 1,000 football fans to serve as the brand’s official advertisement.
A 1,000 fans became our Super Bowl ads, literally running in their living rooms, streets and as a dog, resulting in over 2 Billion impressions.
TRAVEL THE ADS
Expedia - Anomaly LA
As each commercial aired during the Super Bowl, we live-tweeted a travel experience inspired by that ad and gave each one a beautiful postcard for the trip. All people had to do was Quote RT for a chance to win the experience.
// 7.14B EARNED IMPRESSIONS // 42K VALID ENTRIES IN OUR HASHTAG // 180X MORE REACH THAN OTHER TRAVEL BRANDS
// 7.14B EARNED IMPRESSIONS // 42K VALID ENTRIES IN OUR HASHTAG // 180X MORE REACH THAN OTHER TRAVEL BRANDS
BRAND INTERACTIONS
PR
FUN BY NATURE
Hoka - Anomaly LA
To launch waterproof hiking boots, we traveled all the way to Croatia with the concept: fun by nature. Because with a pair of boots like the new Anacapa, any outdoor activity doesn't need to be canceled due to rain; quite the opposite – it's a chance for you to have fun on a hike. Directed by Autumn de Wilde and choreographed by Ryan Heffington.
BEATS ZODIAC
Skol Beats - WMccann
We created not only a campaign, but a product.
In the past few years, it was noticed that there'd been a resurgence in astrology among Gen Z, and it's enjoying a cultural acceptance that hasn't been seen since the 1970s. Thinking about it, we created the Beats Zodiac – The drink that matches your star sign.
We used all the superstition and mysticism around star logins to create conversation and interaction with our consumers in a multi-touch campaign where no physical contact wasn’t an excuse for no interactions. Because if there’s something in a party that can happen online, it’s flirting.
+ Zodiac Match
A deck of cards that teach the best matches between zodiac signs and drinks.
To organize the making out among young people after the release of Beats Zodiac, we created a deck of cards that teach the best matches between zodiac signs and drinks. After all, we teach them how to make drinks with their crushes and Beats.
ISLANDED WITH BEATS
Skol Beats - WMccann
The first reality show 9:16.
In 2021, the biggest popular party in Brazil was unable to leave home. So, Beats took all this fun to Instagram. We transformed the carnival of the Brazilian popstar Anitta and her 11 friends into an online reality show on an isolated island where the public could enjoy and interact real-time on Instagram.
INVISIBLE LAUNCH
C6 Bank - Tech and Soul
We launched a bank without anyone knowing about it. And it was hit.
Instead of creating one more bank campaign talking about C6 Bank, its services and features, we chose to enter people’s lives in a different way: through music.
We invited 3 artists: Zeeba, Isadora Morais and Marina Diniz and with their help we transformed C6 Bank positioning, its vision, mission and values in lyrics, song and video. The song “It’s Your Life” was launched without any mention of an advertising campaign.
Weeks after, when “It’s Your Life” was already a hit, with the help of digital influencers we unveiled in social media that the film contained a hidden QR Code. By pointing the mobile to it, the opened page revealed that the video was actually an invitation to know about C6 Bank which was just being launched.
THE BOOK
Personal project
A film that personifies objects used in cases of domestic violence by abusers.
At the beginning of the pandemic, we started to think about victims of domestic violence, because before they had to be at home all day, they were already beaten, imagine now, 24 hours a day confined with their abusers.
BRENDA BAND
Yea, I used to be a band.
Since I was a kid I have liked to compose music. I decided to learn to play the guitar by myself and my songs from that time only have two chords (D chord and A chord - the easiest ones). I realized that I could take this seriously when a label discovered me and helped me to release my first album at 18 years old. Then the second with 20 years and a few more singles with cool productions that came to me, such as DJ Mandragora.
But why aren't you a singer, Brenda? Because I love being a Creative Copywriter - I know you're judging me.
I’m on Spotify as a singer, composer and instrumentalist. I have more than 30 songs written by me and you can listen if you just click on the link below.